Tapping into Today’s Health Food Trends: A Roadmap for Small CPG Brands The Shift Towards Healthier Eating Today’s consumers make no secrets about being more enlightened and demanding when it comes to the food on their plates. Organic, non-GMO, and...
Algorithms to Engagement: The Rise of AI in Social Media Marketing Meta, the brains behind Facebook and Instagram, is stirring up excitement in the digital marketing space with its latest AI-powered advertising evolution. Picture this: a hefty investment in AI...
Unlock Creativity and Transform Marketing With OpenAI Sora Video content is king: 75% of mobile users consume short form video content across all social channels and YouTube. One of the cardinal rules of marketing is “meet your customers where they are,” which is why...
Shoppable Media The Shoppable Social Boom: Don’t Be Left Behind Shoppable social has experienced unprecedented growth over the past year playing a key role in how consumers are discovering new products. For example, 81% of consumers are discovering new products on...
Hiring Campaigns Cracking the Recruitment Campaign Code COVID-19 has caused unprecedented disruption within the US job market. Labor Day highlighted the most severe worker shortage on record. Close to 10 million jobs remain open and businesses are struggling to...
7 Steps To Stretching A Small Ad Budget Step 1: Have a marketing budget First and foremost, we can’t stretch a marketing budget of $0. Sure, during the pandemic and immediately after, businesses have struggled and cut the majority of their marketing budgets. We get...
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