Yuengling Brewing Company

Bringing the Latest to America’s Oldest.

Digital. Web. Trade. eCommerce.

innovation on tap.

Refreshing America’s Oldest Brewery

Yuengling tapped Donovan to tackle their consumer site. And not just the look, feel and functionality.

The only place to buy Yuengling gear was at one of their breweries. And finding a cold Lager close by was a bit of a mystery. When you’re following is this cultish, online ordering and beer finding would be game changers.

transforming their digital presence

We created another digital first for them: a direct-to-consumer e-commerce store with ERP integration, and a location-based Beer Finder for their website.

raising a beer to exceeding results.

The new features took off like a rocket. Yuengling sold $225,000 worth of merch in the first 6 months – opening a substantial new revenue stream. The Beer Finder became the most trafficked portion of the site. Now almost a million unique visitors a year enjoy the responsive design and immersive story we created for America’s Oldest Brewery. We’ll raise a glass to that.