Cracking the Recruitment Campaign Code

COVID-19 has caused unprecedented disruption within the US job market. Labor Day highlighted the most severe worker shortage on record. Close to 10 million jobs remain open and businesses are struggling to survive as a result. Job seekers are inundated with opportunities. Employment websites, LinkedIn, billboards and job fairs alike, all shouting to get their attention.

So, how is it possible for a business to break through the clutter and stand out to the qualified candidates they are looking for? That’s where we come in.

Donovan has cracked the code on Digital and Social Media recruitment campaigns. We are currently supporting numerous companies and Human Resource Departments, driving successful results for positions across a wide range of fields. Examples include:

• Food Manufacturing 
• Bus Drivers
• Early Childhood Teachers
• Locksmiths
• Web Developers
• Data Scientists
• Graphic Designers

Determine an annual budget, break it down by month and develop a plan for what to create and where to spend. Once that’s done, make it happen and execute. 

If you don’t come up with a plan, you can’t hold yourself or others accountable. 

It’s complex and simple all at the same time. Place the right message, in front of the right audience, in the right place, at the right time. The principle is simple. But, it takes an experienced Digital and Social Media Strategist to make the magic happen. No two campaigns are alike. One solution does not fit all.

It’s why Liberty Employment Solutions came to us for help. Their game changing approach to partnering with organizations to grow their business with more efficient and effective hiring processes has been extremely successful. But, their experienced and talented team are not digital marketing specialists. Their extensive experience provided them the insight to know who to look for and what to say. It was the where and how to find them, especially in this overcrowded market, that brought challenges.

Managing Partner, Valonda Banks, had the foresight to see an amazing opportunity. As a result of our combined efforts, Liberty received a conversion rate 30% higher than previous campaigns.

“Early on we knew Digital Marketing of job opportunities was where we needed to go, but we didn’t have the expertise in house.  Partnering with the digital and social team from Donovan Advertising dramatically increased the results we could provide to our clients.  We now partner with more confidence than ever.”

We have seen similar success with other clients including a Midwest food manufacturer, where the population is much smaller and the jobs are traditionally very difficult to fill. Once they started working with Donovan, they experienced a 316% increase in month-over-month pageviews of their careers page in the first month and an additional 60% increase in month two. The best part? We managed to accomplish these results with a monthly ad budget of less than $1,000!

What is driving the increase in new applicants? The massive amount of new website traffic we’re able to drive with Google Search Ads, Google Display Ads, and Facebook & Instagram Ads. Find out how we can get results like these for you.

We’re happy to roll up our sleeves and see what we can do for your company’s recruitment efforts!

Contact us at hello@donovanadv.com.

Source: https://www.usatoday.com/story/money/2021/09/07/labor-day-2021-when-worker-shortage-end/5674223001/