PERDUE CHICKEN PLUS
Boldly Going Where No Chicken Has Gone Before.
Naming. Branding. Packaging. Product Launch. Consumer Promotions. Video. Social. Content. In-Store. Retail. POS.
creating a new product category.
Tender chicken meets delicious veggies.
Plants. Plants. Plants. If plants were a Brady kid, Jan would be jealous. Perdue saw a chance to make eating more veggies easier for flexitarian families. They developed a groundbreaking blend of chicken, cauliflower and chickpeas that delivered ¼ cup of veggies in every serving.
Delicious? Check. Convenient? Check. Kid-friendly? Big check. We had an equation to make this HUGE launch a success for Perdue, and we were up to the challenge of helping them blaze trail into a category they invented.
turning picky eaters into veggie lovers.
We created a brand that makes a promise – PERDUE® Chicken Plus™! It set the table that this was the Perdue consumers love, just better.
Our launch plan embraced how this product could get even the America’s Pickiest Eater to eat their veggies. We brought to life the struggle that families go through to get their picky eaters to eat their veggies. Our light-hearted videos named and illustrated ALL THE WAYS picky eaters try to avoid eating their veggies. Signage highlighted the ¼ cup per serving call-out and how easy our product makes it to eat more veggies.
delivering chicken plus awesome.
A simple formula added up to big wins for both families and Perdue.
7,500
retailers sold into
11.5MM
Households reached
13,196
Contest Entries
4,712
New Newsletter Subscribers
transform & thrive
follow us
