The Murder of the Duolingo Owl and What It Says About Branding

The Murder of the Duolingo Owl and What It Says About Branding

A few weeks ago, Duolingo did something most brands would never dare: They killed their mascot. That’s right— the persistent, meme-worthy green owl that haunted your screen with passive-aggressive reminders to practice Spanish was murdered. Publicly. Dramatically. In a telenovela-style TikTok plotline that sent fans into a full-blown panic. But what looked like a ridiculous…

Visuals, Vibes, and Viewers: Customizing Content Across Social Platforms 

Visuals, Vibes, and Viewers: Customizing Content Across Social Platforms 

Welcome to the digital playground! If you’re managing social media content, you know that what flies on Instagram might flop on TikTok, and what inspires on Pinterest might not even get noticed on other platforms. Understanding how to tailor your content specifically for each platform isn’t just useful—it’s crucial. Let’s dive into the unique landscapes…