PERDUE FRESH CUTS

Cutting Out the Chicken Hassle

Branding. Trade. Digital. Video. Social. Content. Social. Retail. In-Store. Consumer Promotion.

revolutionizing fresh chicken.

A new product with big potential

People love chicken. But they. HATE. Touching. It. Like for real, some people take up to 30 minutes prepping and cleaning up when chicken’s on their menu.

That’s why Perdue created an innovation with the potential to revolutionize the fresh chicken category: Fresh Cuts – pre-cut fresh chicken breasts. This was a BIG deal, so we made sure their biggest launch in history was a cut above the rest.

launching an integrated effort.

We started by assembling Blue Apron-style kits so the sales team could experience hassle-free chicken firsthand. Our consumer launch amped up the hassle-free time-savings in every way possible. Our infomercial-style video was such a hit that we put it on-air in select markets to further boost sales.

Coupons drove consumers to shelves, where we reinforced the “Save up to 30 minutes” messaging. We even asked consumers to show us what they’d do with their new 30 minute “me time” for a chance to treat themselves on us on our social media channels.

kicking uncut chicken to the curb.

From internal sales rally to UGC contest, the way we showcased how touch-free this product is hit home with consumers and set the bar for our client and the industry.