NatureSweet

Getting Tomatoes into the Gridiron Action

CONSUMER PROMOTION. DIGITAL. LANDING PAGE. CONTEST. RECIPE DEVELOPMENT. SOCIAL. CONTENT. IN-STORE.

from tomatoes to touchdowns

Scoring big points with football fans.

The arrival of fall football season means fresh foods slide down the bench and off consumer’s game-day grocery lists. For NatureSweet, we had to figure out a way to get fresh tomatoes into the college football gameday conversation.

nailing the two-point (and customer) conversion

We crushed it. The campaign was named Wyng’s Campaign Of The Week in October 2018 with a rare Digital Campaign Index (DCI) score of 297. Good thing we took the over.

tapping into the game-day excitement.

What’s on the mind of every college football fan this time of year? Bowls! We created gameday-friendly, bowl-centric recipes for bowl-hopeful fans and offered them a win they’d never forget. Hungry fanatics took our quiz to get the perfect bowl-centric recipe for their gameday parties. Plus, they’d be entered for a chance to win a trip for two to the Valero Alamo Bowl.

We shared tips, ideas, fun content and other football-themed posts to keep fans excited and drive entries into our contest. And a custom header on a custom shipper base announced our contest to shoppers in-store. Custom labels reminded shoppers to get into the gameday fun when they got home.