Coleman Natural & Budweiser BBQ Collection
Teaming Up American Classics.
BRANDING. IN-STORE. SOCIAL. CONTENT.
from solo pioneers to best buds.
Leaning into Americana to win.
Beer and BBQ – now that’s an American classic. Coleman Natural® teamed up with Budweiser® to create a line of beer-infused BBQ products and asked us to create the packaging, help with the launch and create social content. After wiping up our drool, we got to work making the packaging as iconic as they are.
transforming partners into icons.
We leaned into the Americana background of these two pioneers. They were founded a year apart in the heartland of America, and their shared history spans over a century of using simple ingredients to create great tasting flavors. Our design brought together the best from both brands – with a little red, white and blue and whole lot of appetite appeal.
turning best buds into a runaway success.
Iconic packaging for an All-American team-up. Brb – gotta check the grill. Hold my Bud.
5
Packages
2
Pioneering Brands
1
Great American Pairing
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