News & Press.

DONOVAN HELPS INTRODUCE PLANT-BASED BRAND, EVERYTHING LEGENDARY

February 23, 2021 (Lititz, PA)

A Central PA food and beverage agency is helping bring a new plant-based product with legendary flavor to ABC Shark Tank viewers across the nation.

Donovan, a Lititz-based marketing and advertising agency with well-known food and beverage clients, is helping launch Everything Legendary, a black-owned producer of vegan, plant-based burgers with a whole other level of flavor.

In advance of their appearance on ABC’s Shark Tank, Donovan helped the Everything Legendary team develop their brand, shoot custom content, build their website, create videos, identify and work with influencers, build their social presence and more. The goal was to make sure all necessary marketing support was in place before their episode aired.

“It was a lot of work, but we were up to the challenge to get it done, especially for such a great up-and-coming client,” said Jane Flemming, President of Donovan. “They’re great, and the product is killer, and we wanted to make sure everything we did is as awesome as they are.”

Everything Legendary was founded by Duane Myko, Danita Claytor, and Chef Jumoke Jackson. They started creating plant-based products after Duane tasted the products his mom, who practices a vegan lifestyle, was forced to eat. He found they were severely lacking in flavor and vowed to create something worthy of his mom.

Their flavor-driven, plant-based burger, created by Chef Jumoke, is their first product created, with chicken nuggets and more plant-based products on the way.

The Everything Legendary team was referred to Donovan by a previous client who worked with them on another product launch.

“We work with a lot of different food and beverage clients, but this one’s truly exciting,” said Bill Donovan, Founder and CEO of Donovan. “Their team is very passionate, and the burgers are delicious. I know America is going to love them.”

The Everything Legendary team with be featured on “Shark Tank” on Friday, Feb. 26th, 8:00 p.m., ET on ABC. The Donovan team will be hosting a watch party for their employees in their Content Studio when the episode airs.

For more information about the Everything Legendary launch, contact us at 717-560-1333 or hello@donovanadv.com.