National Frozen & Refrigerated Foods Association (NFRA)
Exceeding Our Ice-Cold Results.
SOCIAL. INFLUENCERS. PAID MEDIA. DIGITAL.
growing through content.
Recruiting more people to the cool club
Our NFRA client was relatively new to influencer marketing. They weren’t getting the most reach out of their annual program. Influencers are kind of our thing, and we knew the right tools to target a larger, younger millennial audience to bring awareness and drive foot traffic to the frozen and refrigerated aisles.
Collabing with big time creators.
We created a robust paid and organic social strategy designed to reach the specific audiences we wanted. We teamed up with a highly engaged, targeted group of influencers and micro-influencers who we knew would create content that hit home with consumers.
The blogs, social posts, Instagram takeovers, Instagram videos that our 23-member annual influencer program delivered were stunning and impactful.
now THAT’S what we call cool
The content really hit home with our target audience. Our engagement numbers were off the charts and our client was ecstatic. We’re happy to say we keep the cool in refrigerated and frozen products.
217%
Above Program Reach Goal
195%
Above Impression Goal
1,143%
Above Engagement Goal
3 KPIs
Surpassed vs. Previous Year
transform & thrive
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