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Digital and Social Media Specialist
Donovan Connective Marketing is a full-service advertising agency. For over 30 years, we've made our mark in building our clients' brands in a number of fields including Food Marketing.
The central Pennsylvania location of Donovan Connective Marketing provides an affordable cost of living, excellent quality of life and ample opportunities for entertainment, outdoor activities and easy access to urban centers.
- Create and execute effective social media strategies and content calendars to meet client goals
- Help concept, facilitate, and create content for use in the digital space, such as videos, infographics, guides and blogs
- Monitor and respond to social engagement on a day-to-day basis
- Analyze and report on content and campaign performance
- Present campaign plans and reports to clients
- Assist with new business pitches involving social media
Desired Skills and Experience:
- 3 years of hands-on execution of social media strategies across multiple channels, including using social media management platforms and executing social media ad campaigns
- Deep understanding of brand engagement, social media tracking and monitoring and reporting
- Demonstrated experience developing creative and successful content
- Experience within the advertising/promotion industry is required
- Food or packaged goods marketing experience is a real plus
- Exceptional professionalism, project management, communication and interpersonal skills
- Ability to work seamlessly with the agency account team and creative team
- Experience in search engine marketing, remarketing and inbound marketing preferred
- Experience in blogger outreach and influencer marketing preferred
- Ability to work independently across multiple projects