marketing Archive

17 Nov 2016

How They Nailed It With Viral Marketing Success.

When viral branded content succeeds and is celebrated in popular culture, a marketing effort evolves from trying hard to trending.
8 Jul 2015

She is mighty

As food marketers, we often think about our female consumers in the aggregate. But we can deepen our knowledge of this audience by looking at the tremendous impact individual women are making on the food world.
4 Jun 2015

Healthy skepticism

As consumers' concern for healthier food options has grown, so has their mistrust of food labels -- specifically organic. As a result, marketing to these skeptical consumers becomes even more nuanced. Read more.
4 Feb 2015

Just be convenient

Convenience is a big driver for today’s shoppers. So marketing convenience stores should be easy, right? Unfortunately, the challenge for c-stores is that there are many ways to define convenience.
12 Nov 2014

The need for speed

Technology and new media have radically and quickly put the consumer in control of how they interact with advertising and what kind of relationship they demand from brands. Brands must adapt to this shift in power or
17 Sep 2014

Going Native: Part 2

It is difficult to assign a concise definition to the term native advertising. To understand what makes a digital ad a native ad, start by understanding the common elements and core types of native advertising. Read more.
3 Sep 2014

Going Native: Part 1

Native advertising is a chameleon, which is what makes most marketers love it and some consumers hate it. Is it possible for it to benefit both? Read more to find out.
5 Mar 2014

Bulking up

The market for sports performance food continues to grow: once the domain of body builders and vitamin stores, today’s protein bars and sports drinks are at retailers everywhere. Find out how these athletic foods intend to reach
11 Sep 2013

Mother Knows Best.

Mom has always been the driver of food choices for the family. As an agency for many food brands, we understand this well. But things have changed during the past 30-40 years. In the 70s and 80s,
29 Aug 2013

Value-added fruits and veggies are a cut above

Even in this economy, people hunger for convenience. And they’re willing to pay extra for it. For consumers looking for easy and healthful grab-and-go options, fresh-cut fruits and vegetables are an increasingly popular choice and we’re just