marketing Archive

5 Mar 2014

Bulking up

The market for sports performance food continues to grow: once the domain of body builders and vitamin stores, today’s protein bars and sports drinks are at retailers everywhere. Find out how these athletic foods intend to reach
11 Sep 2013

Mother Knows Best.

Mom has always been the driver of food choices for the family. As an agency for many food brands, we understand this well. But things have changed during the past 30-40 years. In the 70s and 80s,
29 Aug 2013

Value-added fruits and veggies are a cut above

Even in this economy, people hunger for convenience. And they’re willing to pay extra for it. For consumers looking for easy and healthful grab-and-go options, fresh-cut fruits and vegetables are an increasingly popular choice and we’re just
3 Jul 2013

The Story of Food

By focusing entirely on the features and benefits of their product, many marketers miss an opportunity to connect with their consumers. Discover the power of wrapping your product in a good story. Learn how the charm and
6 Jun 2013

The Beauty of Discovery – Thinking Inside the Box

Not since the premier of glossy fashion magazines have companies found a way to make consumers – specifically women, pay to be marketed to. That is, until the recent boom in subscription (or non-subscription) boxes
23 May 2013

Eat this. Lose weight.

While commercial weight loss chains try to rekindle relationships based on the ever-present desire among consumers for greater health and better body image, food producers and retailers are adapting to reactions and challenges in the marketplace. And