Technology and new media have radically and quickly put the consumer in control of how they interact with advertising and what kind of relationship they demand from brands. Brands must adapt to this shift in power or
It is difficult to assign a concise definition to the term native advertising. To understand what makes a digital ad a native ad, start by understanding the common elements and core types of native advertising. Read more.
The market for sports performance food continues to grow: once the domain of body builders and vitamin stores, today’s protein bars and sports drinks are at retailers everywhere. Find out how these athletic foods intend to reach
Even in this economy, people hunger for convenience. And they’re willing to pay extra for it. For consumers looking for easy and healthful grab-and-go options, fresh-cut fruits and vegetables are an increasingly popular choice and we’re just
By focusing entirely on the features and benefits of their product, many marketers miss an opportunity to connect with their consumers. Discover the power of wrapping your product in a good story. Learn how the charm and
Not since the premier of glossy fashion magazines have companies found a way to make consumers – specifically women, pay to be marketed to. That is, until the recent boom in subscription (or non-subscription) boxes
While commercial weight loss chains try to rekindle relationships based on the ever-present desire among consumers for greater health and better body image, food producers and retailers are adapting to reactions and challenges in the marketplace. And