As food marketers, we often think about our female consumers in the aggregate. But we can deepen our knowledge of this audience by looking at the tremendous impact individual women are making on the food world.
As consumers' concern for healthier food options has grown, so has their mistrust of food labels -- specifically organic. As a result, marketing to these skeptical consumers becomes even more nuanced. Read more.
Today’s shoppers are rarely without their smartphones. This creates opportunities for marketers. Timely, convenient offers delivered to shoppers’ mobile devices in store can move more products from the shelf to the cart.