Brands often personify themselves through mascots. These mascots personalities may vary, but they share the same job: to reflect the brand attributes. More importantly, they must appeal to the sensibilities of the brand’s target audience. Read
Technology and new media have radically and quickly put the consumer in control of how they interact with advertising and what kind of relationship they demand from brands. Brands must adapt to this shift in power or
It is difficult to assign a concise definition to the term native advertising. To understand what makes a digital ad a native ad, start by understanding the common elements and core types of native advertising. Read more.
Healthy candy is a great idea. Give consumers a chance to satisfy their sweet tooth while maintaining a healthy lifestyle. So, why haven’t functional candy items fully connected with consumers? Read more and learn about the latest
Even in this economy, people hunger for convenience. And they’re willing to pay extra for it. For consumers looking for easy and healthful grab-and-go options, fresh-cut fruits and vegetables are an increasingly popular choice and we’re just
Not since the premier of glossy fashion magazines have companies found a way to make consumers – specifically women, pay to be marketed to. That is, until the recent boom in subscription (or non-subscription) boxes
While commercial weight loss chains try to rekindle relationships based on the ever-present desire among consumers for greater health and better body image, food producers and retailers are adapting to reactions and challenges in the marketplace. And