Advertising Archive

20 May 2015

The same but different

Whole Foods Market announced its intent to launch a chain of small, lower-priced stores. This bold initiative may attract millennial shoppers, but comes with a fair amount of risk. Read more.
6 May 2015

Convenience Goes Mobile

Consumer trends come and go, but one thing that never changes is consumers’ need for convenience. However, new technologies are transforming how convenience is delivered. Read more.
22 Apr 2015

Slide your best foot forward

Before you can sell to them you’ve got to get through to them. These three slide presentation programs can help make capturing and holding your audience’s attention a little easier. Read more.
11 Mar 2015

Food Culture

In the digital space, nestled between selling food and making food is the culture of food. As marketers, it's important to keep the culture of food in the back of our minds because it is in
4 Feb 2015

Just be convenient

Convenience is a big driver for today’s shoppers. So marketing convenience stores should be easy, right? Unfortunately, the challenge for c-stores is that there are many ways to define convenience.
21 Jan 2015

Phoning it in

Today’s shoppers are rarely without their smartphones. This creates opportunities for marketers. Timely, convenient offers delivered to shoppers’ mobile devices in store can move more products from the shelf to the cart.
7 Jan 2015

Delicious Predictions for 2015

Just as time marches forward into a new year once again, consumer needs continue to shift. In 2015, we expect five core lifestyle demands to impact consumers approach food.
10 Dec 2014

Eat this. Burn fat!

As consumers become increasingly health conscious, food scientists are on a mission to make “exercise in a bottle” a reality. Fitness buffs, couch potatoes, and food marketers take note! Read more.
19 Nov 2014

Pillsbury Doughboy vs Chester Cheetah

Brands often personify themselves through mascots. These mascots personalities may vary, but they share the same job: to reflect the brand attributes. More importantly, they must appeal to the sensibilities of the brand’s target audience. Read
12 Nov 2014

The need for speed

Technology and new media have radically and quickly put the consumer in control of how they interact with advertising and what kind of relationship they demand from brands. Brands must adapt to this shift in power or