Advertising Archive

19 Nov 2014

Pillsbury Doughboy vs Chester Cheetah

Brands often personify themselves through mascots. These mascots personalities may vary, but they share the same job: to reflect the brand attributes. More importantly, they must appeal to the sensibilities of the brand’s target audience. Read
12 Nov 2014

The need for speed

Technology and new media have radically and quickly put the consumer in control of how they interact with advertising and what kind of relationship they demand from brands. Brands must adapt to this shift in power or
17 Sep 2014

Going Native: Part 2

It is difficult to assign a concise definition to the term native advertising. To understand what makes a digital ad a native ad, start by understanding the common elements and core types of native advertising. Read more.
3 Sep 2014

Going Native: Part 1

Native advertising is a chameleon, which is what makes most marketers love it and some consumers hate it. Is it possible for it to benefit both? Read more to find out.
6 Aug 2014

An appetite for selling

Not all food photography makes mouths water. Is yours as delicious as you would like it to be? Read more to find out how to create compelling images that make your product look its best.
23 Jul 2014

Marketing healthy candy

Healthy candy is a great idea. Give consumers a chance to satisfy their sweet tooth while maintaining a healthy lifestyle. So, why haven’t functional candy items fully connected with consumers? Read more and learn about the latest
11 Sep 2013

Mother Knows Best.

Mom has always been the driver of food choices for the family. As an agency for many food brands, we understand this well. But things have changed during the past 30-40 years. In the 70s and 80s,
29 Aug 2013

Value-added fruits and veggies are a cut above

Even in this economy, people hunger for convenience. And they’re willing to pay extra for it. For consumers looking for easy and healthful grab-and-go options, fresh-cut fruits and vegetables are an increasingly popular choice and we’re just
6 Jun 2013

The Beauty of Discovery – Thinking Inside the Box

Not since the premier of glossy fashion magazines have companies found a way to make consumers – specifically women, pay to be marketed to. That is, until the recent boom in subscription (or non-subscription) boxes
23 May 2013

Eat this. Lose weight.

While commercial weight loss chains try to rekindle relationships based on the ever-present desire among consumers for greater health and better body image, food producers and retailers are adapting to reactions and challenges in the marketplace. And