Technology and new media have radically and quickly put the consumer in control of how they interact with advertising and what kind of relationship they demand from brands. Brands must adapt to this shift in power or
A brand can be defined and developed in many ways, but it will always have a foundation in consumer experience. Does your website create an experience that reinforces the brand you have worked so hard to create?
Content Marketing helps consumers connect to your brand by showing them how your brands’ products benefit their lives. Find out how you can use new technology and the time-honored tradition of storytelling to build your business.
Green is the new gold standard for health conscious consumers. According to a recent Cornell University research study, consumers tended to think that a candy bar with a calorie label printed in green is healthier than one
More consumers than ever are concerned about eating healthy and the nutrition in foods they are purchasing. However, the way these individuals view healthy eating and read nutrition labels is making a shift. New data shows consumers