Advertising Archive
23 May 2013
Eat this. Lose weight.
While commercial weight loss chains try to rekindle relationships based on the ever-present desire among consumers for greater health and better body image, food producers and retailers are adapting to reactions and challenges in the marketplace. And
25 Apr 2013
Six key label colors and their meaning
By donovanadv On 25 April 2013 In Advertising, Branding, Graphic Design, Shopper Marketing, Trade Advertising, Trade Shows, Website
Green is the new gold standard for health conscious consumers. According to a recent Cornell University research study, consumers tended to think that a candy bar with a calorie label printed in green is healthier than one
24 Apr 2013
Packaging for the Health Conscious Shopper
By donovanadv On 24 April 2013 In Advertising, Branding, Graphic Design, Research, Shopper Marketing, Trade Advertising, Website
More consumers than ever are concerned about eating healthy and the nutrition in foods they are purchasing. However, the way these individuals view healthy eating and read nutrition labels is making a shift. New data shows consumers