6 Jun 2013
The Beauty of Discovery – Thinking Inside the Box
By donovanadv On 6 June 2013 In Uncategorized
Not since the premier of glossy fashion magazines have companies found a way to make consumers – specifically women, pay to be marketed to. That is, until the recent boom in subscription (or non-subscription) boxes
23 May 2013
Eat this. Lose weight.
While commercial weight loss chains try to rekindle relationships based on the ever-present desire among consumers for greater health and better body image, food producers and retailers are adapting to reactions and challenges in the marketplace. And
10 May 2013
Some food brands are playing games with kids
By donovanadv On 10 May 2013 In Uncategorized
More and more food companies are creating kid-centric mobile apps and online games. Some are very creative and fun marketing tools. But, in the world of online games and mobile apps created by food companies, there’s a
25 Apr 2013
Six key label colors and their meaning
By donovanadv On 25 April 2013 In Advertising, Branding, Graphic Design, Shopper Marketing, Trade Advertising, Trade Shows, Website
Green is the new gold standard for health conscious consumers. According to a recent Cornell University research study, consumers tended to think that a candy bar with a calorie label printed in green is healthier than one
24 Apr 2013
Packaging for the Health Conscious Shopper
By donovanadv On 24 April 2013 In Advertising, Branding, Graphic Design, Research, Shopper Marketing, Trade Advertising, Website
More consumers than ever are concerned about eating healthy and the nutrition in foods they are purchasing. However, the way these individuals view healthy eating and read nutrition labels is making a shift. New data shows consumers